Facebook announced that it is going to start integrating ads into your timeline, which for me is the last straw in a series of missteps by the social networking giant. So I am currently looking for the next social networking site to abandon it for. I’m looking at you awkward ivy leaguers.

Now you’re probably saying “Ross, doesn’t a site deserve to make money? It’s not like you’re pay for it.” To which I say, how dare you challenge my until now unthought out knee jerk opinion.

This begs the question: Would I pay for an ad free Facebook? And my answer is: Hell no. I like Facebook the way it is (well, WAS before timeline) with ignorable advertisements on the side catered to what they misinterpreted as my interests. Before Facebook decided it KNEW we wanted to be able to trace our friend’s timeline back to their birth. Before “poke suggestions” were a thing.

They say you aren’t “old” until you stop accepting change, but it seems as if overnight Facebook turned from a cool site, run by people with similar interests and their fingers on the pulse of the online community, into a clusterfuck of out of touch suits developing features that are frustrating and cluttered.

“Wait Ross, are you saying that the success of the site put the developers into a situation that made them out of touch?” That’s exactly what I’m saying. I watched The Social Network, and Aaron Sorkin told me through witty banter that a site is only cool when Justin Timberlake breaks the rules and does cocaine off of an underage girl.

Okay, I may have lost track a bit, but there’s something to be said about staying in touch with your consumer base (in Facebook’s case, the users) and maybe it’s not a bad idea to run a website while wearing yesterday’s sweats and living in a house with more roommates than rooms.

So, let this serve as a call to action. I’m fed up with Facebook. It’s run its course, in my eyes, and has become over run by companies trying to buy our eyes. It’s time for a new site to arise and a mass migration to ensue. Google+ tried, but as it turns out, we want a little bit more privacy when it comes to pictures and status updates than they were willing to give. I wish I had the knowledge base to create one on my own because lord knows I’d love to become an out of touch billionaire in 4 years, but I don’t. So if you’re reading this and have the know how: start making a site. Don’t invite advertisers in, and don’t make it a business. That part will come later. Focus on making it fun, simple, and with a mobile app that isn’t slow as sin (because screw Facebook’s mobile app, seriously). Don’t worry, the money will come later.

I want 5%.

Hypocritically posting this to Facebook. Please like it.